I was working in OneAffiniti for quite sometime and they wanted to consult with me what should we update on our landing page. As I analyze the landing page I saw some difficulty in navigations. Not just navigations but also the part when you collect specific data from an article it will be difficult because everthing is one page. They rely on getting data from forms and clicks. What we need to know is how long the end users spend on the article. This metric helps us know that the content was engaging. The old one used to have the expanding article. Once you go around and check other articles you need to scroll further down. The other articles doesn’t have that moment unless they are on the first part of the layout.

So for the smoothness in navigation I created simple icons; articles, website and contact. This well help the end user to navigate around the partner’s landing page. Then when the end user click a specific article in the email he or she will be directed to the article itself. The end user will not have the hard time looking for the article he or she wanted to read in the first place. Then I added a carousel of articles underneath with a headline tease. The carousel was supposed to be full picture and headline only but having different brand guidelines from brands I need to work around it and find a solution in between. 

In the past there was no mobile version of the landing pages. I created a responsive version so that the end users can easily navigate around the page. As you can see from the picture below, I put the navigation underneath so it will be easier to reach just the right pixel size for the thumb can click properly. 

This project is still ongoing but we are on the stage of coding the design for automated landing page build.