From Slow GIFs to Smooth Code for Better Engagement
Ever watched a loading spinner instead of the content you came for? That’s the engagement killer. My journey began when converting a detailed After Effects infographic animation into a GIF resulted in a massive file size and painfully slow load times.
Putting myself in the end-user’s shoes, I realized slow content equals lost interest. We invest time creating valuable information; users shouldn’t abandon it before it even loads!
I dove into Lottie and Bodymovin, powerful tools that convert complex After Effects animations directly into lightweight, scalable code. I experimented with existing gifographics, successfully transforming them into fast-loading, high-quality animations.
To streamline this process for future projects, I built a reusable animation template in VS Code. Seeing the potential, I proposed this code-based animation workflow to the content team at OneAffiniti, a leading digital marketing automation platform. My proposal outlined how this approach offers a powerful, in-house alternative to third-party builders like Ceros, enabling the creation of dynamic, engaging content without sacrificing web performance or user experience.
